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PXG Store Opening Celebration Dubbed the Hottest Ticket In Motown

PXG Store Opening Celebration Dubbed the Hottest Ticket In Motown

Just Launched PXG 0311 GEN5 Golf Clubs & Head Turning Contemporary Apparel Take Center Stage at the PXG Detroit store, in Troy, Michigan

By Brian Weis

On April 15, 2022, PXG celebrated the grand opening of PXG Detroit with an out-and-out Motown inspired affair. Invited notables, athletes, and clients alike, joined PXG Founder and CEO, Bob Parsons and President and Executive Creative Director of Apparel, Renee Parsons, for the epic celebration of the new retail store.

PXG Detroit, one of 13 dedicated brick-and-mortar stores within the U.S., is the first PXG retail store in Michigan, Renee Parsons' hometown state. Located at 2830 W. Maple Road, Troy, MI, 48084, the stunning facility supports an exclusive shopping experience for golfers and non-golfers alike.

During the event, guests enjoyed passed hors d'oeuvres and cocktails, and the global reveal of PXG 0311 GEN5 Golf Clubs as renowned music group, Big Swing and the Ballroom Blasters cemented the PXG notion that, "Nobody throws a party like we do. Period." DJ Lucy Wruble lit up the black carpet as guests arrived and fashion icon Ken Downing produced a live runway show with 14 models walking the green in PXG Apparel's SS22 Collection.

Mr. & Mrs. Parsons gave opening remarks and cut the ribbon for the retail store with the Mayor of Troy, Mr. Ethan Baker. Other notable guests included Detroit Lions Hall of Famer Barry Sanders, Brooks Nader, Jim Harbaugh, Amani Oruwariye, JB Berntsein, Ken Downing, Blair Wheeler, Colin Dietrich, and Amanda Sinishtaj.

PXG Detroit's 7,843 square-foot facility features an expansive retail showroom with PXG's latest apparel, accessories, and bags, roomy golf club fitting bays powered by TrackMan technology, and a dedicated putter fitting studio and practice putting green. A relaxing customer lounge tops off the in-store experience, offering customers the opportunity to relax after a fitting or watch the latest golf tournaments.

Founded in 2014 by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product - from golf clubs to sport fashion apparel - should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, as well as high-performance, sport fashion apparel and accessories.

PXG's professional staff includes Patrick Reed, Jason Kokrak, Joel Dahmen, Zach Johnson, Paul Barjon, Michael Gligic, James Hahn, Jim Herman, Sung Kang, David Lipsky, Luke List, Justin Lower, Henrik Norlander, Seth Reeves, Kyle Stanley, Hudson Swafford, Cameron Tringale, Celine Boutier, Austin Ernst, Mina Harigae, Vivian Hou, Yu-Sang Hou, Gina Kim, Megan Khang, Christina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Ryann O'Toole, Jennifer Song, and Mariah Stackhouse.

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Revised: 04/20/2022 - Article Viewed 1,121 Times

About: Brian Weis

Brian Weis Brian Weis is the Publisher of, a network of golf travel and directory sites including,,,, etc. Professionally, Brian is a member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA) and The Society of Hickory Golfers (SoHG). In 2016, Brian won The Shaheen Cup, an award given to a golf travel writer by his peers.

All of his life, Brian has been around the game of golf. As a youngster, Brian competed at all levels in junior and high school golf. Brian had a zero chance for a college golf scholarship, so he worked on the grounds crew at West Bend Country Club to pay for his University of Wisconsin education. In his adult years, his passion for the game collided with his entrepreneurial spirit and in 2004 launched In 2007, the idea for a network of local golf directory sites formed and was born. Today, the network consists of a site in all 50 states supported by national sites like, and It is an understatement to say, Brian is passionate about promoting golf and golf travel on a local, regional, national and international level.

On the golf course, Brian is known as a fierce weekend warrior that fluctuates between a 5-9 handicap. With a soft fade, known as "The Weis Slice", and booming 300+ drives, he can blast it out of bounds with the best of them.

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